Tandem Creates Effie Award Entry: Unleashing the Power of "Live Smarter"

with Lenovo and Siya Kolisi

Hey there, dear readers! We’ve got some exciting news to share with you today. Our team at Tandem has been working tirelessly on an Effie award entry for our groundbreaking campaign with Lenovo and Siya Kolisi, our national hero. And guess what? We’re feeling confident, pumped up, and ready to conquer the stage!

Armed with a mission to create a campaign that resonated with our audience far and wide, we set out on an exhilarating journey. Our goal? To position Lenovo as the most loved PC brand in South Africa and forge an unbreakable bond with Gen Z and millennials.

Through the sheer power of creativity and strategic brilliance, we unleashed a campaign that left a lasting impact. From captivating storytelling to authentic content, we ignited the spirit of living smarter. We took the social media world by storm, reaching an astounding 19 million people and leaving an indelible impression with over 41 million views. Our videos alone garnered a staggering 6 million views, captivating hearts and minds.

But we didn’t stop there. We revolutionized the market, driving brand affinity, influencing purchase consideration, and sparking conversations that resonated far beyond our wildest dreams. With Lenovo proudly leading the consumer PC market and Siya Kolisi as our guiding light, we’ve rewritten the rules of success.

So, as we approach the final stretch of the Effie awards, we want to take a moment to express our gratitude and excitement. Wish us luck as we eagerly await the results! We couldn’t be prouder of the work we’ve done, the impact we’ve made, and the extraordinary collaboration that brought it all to life.

Follow our journey as we continue to inspire and make waves in the world of marketing and beyond.

#LenovoLiveSmarter #EffieAwards #TandemUnleashed #FollowOurJourney