Celebrating Success: Tandem Create's Lourie Award Submission

We are thrilled to announce that Tandem Create has submitted one of the most outstanding campaigns for a prestigious Lourie award. As a leading creative agency, we take immense pride in our work and strive to deliver exceptional results for our clients. In this blog post, we want to share the excitement of our Lourie award submission and highlight the remarkable achievements of the campaign titled “Smarter” for our esteemed client, Lenovo. Join us on this journey as we celebrate the power of digital influence and the importance of recognizing excellence in our industry

Campaign Overview: In a world driven by social media, the Lenovo “Smarter” campaign harnessed the power of influencers to establish an authentic emotional connection with Generation-Z and Millennial consumers. By aligning with their core values, we engaged our audience where they thrive – on Instagram, YouTube and TikTok. Our innovative approach set us apart. Handpicking 123 influencers across 7 countries, we carefully matched their passions and interests with our target audience. Through genuine partnerships, we seamlessly integrated Lenovo’s Yoga and Legion devices into their lives, transforming them into passionate advocates for the brand.

Campaign Description: Lenovo’s influencer-driven ‘Smarter’ campaign used distinct content pillars (Smarter Talks, Smarter Inspo, Smarter Challenge, and Smarter Experience) to engage and inspire Generation-Z and Millennial audiences. Through discussions, moments, challenges, and experiences, we empowered our audience to embrace a smarter lifestyle with Lenovo’s Yoga and Legion devices, resonating with their aspirations and sparking curiosity for limitless potential.


With a strategic focus on storytelling and authenticity, the “Smarter” campaign captured the hearts of millions. By leveraging the influential voices of handpicked creators, we fostered a sense of community and inspired a movement towards a smarter, more connected world.

Campaign Results: The numbers speak for themselves – the “Smarter” campaign left an indelible mark on the digital landscape. By engaging an impressive roster of 123 influencers across 7 countries, the campaign reached an astounding audience of 143 million people. The campaign garnered an incredible 329 million impressions, capturing the attention of users across various digital platforms. Most notably, the video content amassed a staggering 99 million views, highlighting the effectiveness of the influencer-driven approach.

The Importance of Awards: Participating in prestigious awards like the Louries holds immense significance for Tandem Create as a creative agency. It not only provides an opportunity to showcase expertise but also serves as a platform to benchmark work against the best in the industry. Awards inspire the team to push boundaries, strive for excellence, and constantly innovate. They validate efforts and reinforce the commitment to delivering outstanding results for clients.

Entering the Louries allows Tandem Create to celebrate the hard work, dedication, and collaboration that went into creating the “Smarter” campaign. It acknowledges the talent and creativity of the team, as well as the trust and support of the valued client, Lenovo. Moreover, it serves as a reminder of the impact campaigns can have in shaping brand perception, driving engagement, and leaving a lasting impression on the target audience.

Conclusion: At Tandem Create, we are immensely proud of the Lourie award submission for the “Smarter” campaign. As we eagerly await the Lourie award results, we reflect on the journey that led us here. It is a journey fueled by innovation, collaboration, and the relentless pursuit of excellence. The recognition and validation that come with awards like the Louries inspire us to continue pushing boundaries, raising the bar, and delivering exceptional creative solutions for our clients.

We extend our heartfelt gratitude to Lenovo for their trust and partnership throughout the “Smarter” campaign. Together, we have created a digital movement that has left a lasting impact on our target audience. We celebrate the success achieved thus far and eagerly anticipate what the future holds.

We are grateful for the opportunity to showcase our talent and expertise, and we look forward to celebrating the achievements of the “Smarter” campaign and many more to come.