Svedka
Svedka
They were new. We said “ooh”. They spoke Swedish. We spoke Brand-ish. They asked for market presence. We begged for Happy Hour. They gave us their bottles. We gave them a personality. And then we gave them class and edge. And then we gave them sales. And then they laughed and poured, laughed and poured – because they were very happy. And we’re still very hung over.