Cactus Jack

His nick-name was Jack. Our nick-name was Jackie Chan. They had a lost leader. We had a plan. They needed more Mexican. We needed more tequila. They wanted to rebrand & relaunch. We wanted to impress them. They gave us a budget. We saved them money. They said be different. We said Ole. They chose left field . We chose Day of the Dead. Very cool! They exceeded sales by 80% in 3 months (more bang in 3 months than in 3 years). True story! We tipped our sombreros.