Bospoort

They were sad. We were hungry. They had rusks, and they were yummy. Their look was wrong. Our vision was right. To stay in the game, they had to be more, do more, brand more. To stay fed, we had to think more, strat more, dream more. We gave them a concept. They gave us a handshake. We had a brainstorm. They had a breakthrough. They loved it. Their retailers loved it. Their customers bought it. And we … got fat on it. It happens.